American States Water Co. is a water and utility company founded in 1929. ASW contracts with the U.S government for it’s water system services. It provides water to over 246,000 customers and electricity to over 23,000 customers in Big Bear Lake, CA. Like most annual reports, I’m involved with ideation to help craft the concept and message. From there I design the overall look and feel to establish photography style, colors, and typography. I work with all outside sources to nail down budgets and goals. For a more detailed explanation of the process, see Tetra Tech.