Once in a while projects are purely experimental to create inspiration for the future. Clif Bar, maker of organic foods and drinks, had gone through a rapid growth period and had lost some control of its overall brand look and feel across the board. Other competitors were gaining ground and the company needed to take a step back and re-evaluate. The challenge for me was to jumpstart and rejuvenate the packaging line starting with the Energy Gel package. Using the current structure, several studies were done. Below are just a few samples.