A manufacturer of high-end BMX race frames, Daylight Cycle Co. designs and builds them on the California Gold Coast and not overseas using the latest technological advances. This start-up needed an identity and personality. We wanted to make sure it conveyed modern rooted in America.
I designed a logo made up of an eagle and monogram “D”. The feel was vintage Americana harking back to the vintage motorcycle brands like Indian and Harley Davidson. The logotype has a hint of CocaCola and is used in several combinations with eagle and tag line lockups. Colors were divided into vintage and brighter colors to toggle between vintage and modern.