This BMX racing brand went through a few rounds of bad business management deals and eventually watered down the brand started in the early 1990’s. My agency, NeedThree were approached to resurrect the brand.
We kept the original name, STAATS for its legacy. We then injected multiple product brand names, tag lines, and positive words and phrases that resonated with this niche audience and its race fans… we reinvented the brand language. From 2012-2016, I single handedly managed to create every visual element from advertising, product packaging, race uniforms, apparel, etc.