Tetra Tech is a leading provider of consulting, engineering, and technical services worldwide with expertise in science, research, engineering, construction, and information technology. I’ve designed nearly 10 years worth of AR’s, online AR’s, branding, and advertising for Tetra Tech. In the case of annual reports, I was directly involved as design director and lead designer. I traveled extensively and art directed all photo shoots to ensure the concept, visual tone, and narrative were on target. Every photo shoot was always different from what I expected. And so, most of the images captured was a result of fast problem solving while managing models and educating company employees about the creative process of telling branded stories. As images evolved, I communicated to writers as well as the client to keep the team abreast of how the story would be shaped. The 10-K and financial information was a beast that I tamed into the process. Often times, I worked directly with the accountancy firm as well as communicate directly to the CFO, VP of Communications and others.. I completed each annual report on-time, supervised all production processes for shipping to the appropriate transfer agent and secure deliver to each shareholder. If deadlines are not met, the client would be faced with penalties from the FCC. Annual reports are high-pressure projects that typically last between 3-6 months. Not all designers can tackle this type of project. I thrive in it.