ASGN: Financial
Role: Art Direction • Design
Services: Annual Reports • Proxy Statements • ESG Reports • Website • Presentation
ESG Report
ESG Design is enjoyable to me. It’s important to establish how the client wants to share it. In this case, it was a simple pdf. The following year, it became a microsite with a downloadable pdf. ESG reports gives the opportunity to showcase a company’s beliefs in a way that can resonate with people.
Presentation
Annual Report
ASGN understands the value of a good printed annual report that is branded and connects with its stakeholders. Companies that have gone back to a simple cover and black ink on “newspaper print” misses an opportunity for an important touchpoint.
Proxy Statement
In recent years, proxy statements have evolved into a become a sophisticated visual tool to better communicate with stakeholders. What was once just black ink on “newspaper”, ASGN has increasingly been elevating its proxy statement with higher quality paper stock, UV coated covers, branded colored charts, tables, and info graphics. There is more to be done and my goal is to move ASGN a little further each year.
