Prolia: iCVA

Role: Art Direction • Design
Services: iCVA Design • Info Graphics • Iconography

  • Problem 
    Prolia sales needed an elevated, integrated, interactive way to communicate the sales points of Prolia to health care professionals. It needed to dovetail with the existing Prolia branding while presenting the information in an engaging, intuitive, and new fashion. 

    Creative Solution 
    Disconnected collateral was unified by the same visual and UX experience to create a cohesive, interconnected 95-page digital experience. Multiple collaborative corkboard meetings with MLR teams were required to manage and organize the content. The easy-to-use, easy-to-share experience helped the sales team spread their message with clarity and concision, all from a touchscreen of their choice. 

Sample of starting resources.

iCVA1.png

Note: Some animations were executed by another agency.

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Branding Logos