What began as several unrelated materials became a well-defined and interconnected campaign website with a cohesive message and an easy-to-navigate patient journey. The website has made distributing the message and education materials easier and more widespread. I provided design direction in three phases. Phase 1: Develop an engaging logo. The final selection shows the name framed within a talk bubble element to convey conversation for women to take charge of their journey to bone health. Phase 2: Update key print materials for health care providers with imagery, typography, and colors. Phase 3: Create a website, online sign-up form, and reminder emails to get a bone density scan.

Follow Up: Due to Covid-19, several printed materials were reformatted as downloadable pdfs. I will be uploading a few examples in the near future.