Tag, a new creative production agency in Los Angeles needed to ramp up its team of 50 to 200 members. Because of my experience in coordinating networking events, I was able to partner with Tag’s recruiting team to develop a series of events to attract amazing talent. I was responsible for developing the event name, logo design, key visuals, and graphic elements.

I assembled a creative team to generate names and early logo studies. The final name selected was The Mix. The Mix celebrated the diversity of experts and their unique backgrounds that became our foundation for a powerhouse team. The visual expression was energetic and bold incorporating geometric shapes, multiple color combinations, and opacities. The look and feel were expressed across all print and digital touchpoints such as, posters, emails, banner ads, social posts, buttons, and a guest login page.